The Old Man and the Sea by Ernest Hemingway Review

The Old Man and the Sea was a big success for Ernest Hemingway when it was published in 1952. At first glance, the story appears to be a simple tale of an old Cuban fisherman who catches an enormous fish, only to lose it. Theres much more to the  story -- a tale of  bravery and heroism, of one mans struggle against his own doubts, the elements, a massive fish, sharks and even his desire to give up. The old man eventually succeeds, then fails, and then wins again. Its the story of perseverance and the machismo of the old man against the elements. This slim novella -- its only 127 pages --  helped to revive Hemingways reputation as a writer, winning him great acclaim, including the Nobel Prize for literature.   Overview Santiago is an old man and a fisherman who has gone for months without catching a fish. Many are starting to doubt his abilities as an angler. Even his apprentice, Manolin, has abandoned him and gone to work for a more prosperous boat. The old man sets out to the open sea one day -- off the Florida coast -- and goes a little farther out than he normally would in his desperation to catch a fish. Sure enough, at noon, a big marlin takes hold of one of the lines, but the fish is far too big for Santiago to handle. To avoid letting the fish escape, Santiago lets the line go slack so that the fish wont break his pole; but he and his boat are dragged out to sea for three days. A kind of kinship and honor  develop between the fish and the man.  Finally, the fish -- an enormous and worthy opponent -- grows tired, and Santiago kills it. This victory does not end Santiagos journey; he is still far out to sea. Santiago has to drag the marlin behind the boat, and the blood from the dead fish attracts sharks.Santiago does his best to fend off the sharks, but his efforts are in vain. The sharks eat the flesh of the marlin, and Santiago is left with only the bones. Santiago gets back to shore -- weary and tired -- with nothing to show for his pains but the skeletal remains of a large marlin. Even with just the bare remains of the fish, the experience has changed him  and altered the perception others have of him. Manolin wakes the old man the morning after his return and suggests that they once agai n fish together. Life and Death During his struggle to catch the fish, Santiago holds on to the rope -- even though he is cut and bruised by it, even though he wants to sleep and eat. He holds onto the rope as though his life depends on it. In these scenes of struggle, Hemingway brings to the fore the power and masculinity of a simple man in a simple habitat. He demonstrates how heroism is possible in even the most seemingly mundane circumstances. Hemingways novella shows how death can invigorate life, how killing and death can bring a man to an understanding of his own mortality -- and his own power to overcome it.  Hemingway  writes of a time when fishing was not merely a business or a sport. Instead, fishing was an expression of humankind in its natural state -- in tune with nature. Enormous stamina and power  arose  in the breast of Santiago. The simple fisherman became a classical hero in his epic struggle.

Branding in Health Care - 983 Words

Assess the value of branding in health care. Specifically, under what circumstances do you feel that it is beneficial for health care organizations to use branding? Branding has been successfully practiced by consumer packaged goods companies for decades. But only recently have health care organizations begun to embrace this concept and hence, few of the well developed brands exist. Branding is beneficial for health care organizations because the rewards of branding can be great as it provides an opportunity to truly assess the needs of their members, develop capabilities to meet those needs and more effectively communicate the ability to meet those needs. To develop a strong brand, hospital executives must gauge the brand from the†¦show more content†¦For the $50 billion healthcare giant Kaiser Permanente, the problem lay in the â€Å"Soviet-like† reputation it had earned for limited accessibility across its health system before. Fixing this problem was part of Kaiser’s huge investment in Information Technology infrastructure, which encompassed medical records and a system making it easier to select a doctor and schedule appointments. It also facilitated the referral process making Kaiser ahead when it comes to technological advancement. Increasing technology has spurred this consumer choice, forcing hospitals to use branding to maintain success in highly competitive environments. Consumers embrace this type of business strategy as the kind of corporate identity and image making principles that have built Americas greatest brand names (Greenawalt, B.J. 2001,).Consumers are given more control now than ever before in being involve with their healthcare. As patients assume more active roles in healthcare decisions, hospital executives should make branding a top priority, according to the new issue of healthcare marketing. With an active brand strategy, hospitals can align physicians and staff with the hospitals mission and identity, as well as make communications consistent. Meanwhile, patients are choosing health insurers based on brand reputation. That should signal a warning to hospitals that they n eed to strengthen their brands to attract patients in todays competitive healthcare environment. More than everShow MoreRelatedCompany Analysis : Henry Ford Hospital1560 Words   |  7 Pagestreatment for cancer (Henry, 2016). Henry Ford Health Systems has over 23,000 employees, and is the fifth largest employer in the Metro-Detroit area, and is also one of the most diverse health systems (Henry, 2016). As part of a successful marketing strategy, health care organizations use branding to promote their vision, and values. Branding is defined as a marketing strategy of creating a name, symbol, or design that identifies a product (Branding, 2016). 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Goffman Impression Management Free Essays

February 8, 2013 Impression Management The notion that we see ourselves as an object, as others see us, forms the basis for one of Goffman’s central concepts; impression management. Impression management refers to the verbal and nonverbal practices we employ in an attempt to present an acceptable image of our self to others. Some of the principal ways in which impressions are created and maintained are by the person’s demeanor, the deference, the front, the backstage, the character, and the performer. We will write a custom essay sample on Goffman: Impression Management or any similar topic only for you Order Now The demeanor deals with how a person conducts and dresses himself individually. For example, the greetings and salutations we offer others, the disclosure of personal information, the closing or granting of physical space we give others, and countless other acts, if done right can mark an individual as well-demeaned person and thus deserving of the deference only others can give to him. Deference refers to having honor, dignity, and respect towards others. The reciprocal nature of deference and demeanor is such that maintaining a well-demeaned image allows those present to do likewise as the deference they receive obligates them to confer proper deference in kind. The front is what an individual shows toward others while the backstage is the region of the performance normally unobserved by, and restricted from members of the audience. Meaning that people have there own secrets about themselves that no one knows about. As a character, the self is in reality an image, a managed impression that is fabricated in agreement with others during an encounter. However, when we turn to the self as a performer, we as an individual look to impress or get approval by others by what we do/achieve at something. For example, you’re getting your house ready for when you have guests coming over because you want to make an good impression. The individual as performer is the thinking, fantasizing, dreaming, desiring human being whose capacity to experience pride and shame motivates him or her not only to perform for others but also to take precautions against embarrassment. The process of impression management and social interaction both include a rational and a non-rational dimension in different ways. Merchants of morality is in both of them, it means individuals’ attempts to â€Å"engineer† interaction â€Å"profits† through properly enacted performances, and to live up to the standards of morality by which their performances will be judged. We present ourselves as well-demeaned persons in part because it is in our best interest to do so but, by doing that, we announce our adherence to the moral standards that ritually organize social encounters. In other words, the self is the mask the individual wears in social situations, but it is also the human being behind the mask who decides which mask to wear. How to cite Goffman: Impression Management, Papers